Best Alternative To Negotiated Agreement Works Best In
The appeal of EATNA often leads to a failure of last-minute negotiations, especially when many parties are involved. Disputes can negotiate for months or even years and ultimately develop an agreement that they deem acceptable to all. But at the end of the day, all parties must carefully consider the final result and decide: “Is this better than all my alternatives?” Only if all parties say “yes” can the agreement be reached. If only one party changes its mind, the agreement can break. This is why it is essential to know your own opponents and opponents for the success of the negotiations. If you don`t get what you`re looking for, then you can turn to your best alternative. A strong BATNA is like a hot and fuzzy insurance. A strong alternative offers you two possibilities. Either they make an agreement on more advantageous terms, or you just say “no business” because you have a good alternative plan. BATNA was developed by negotiators Roger Fisher and William Ury of the Harvard Program on Negotiation (PON) in their series of books on the policy negotiations that began with Getting to YES and which unknowingly duplicate the concept of game theory from a point of disagreement on negotiating problems developed by Nobel laureate John Forbes Nash decades earlier.   A Nash balance is achieved among a group of players if no player can benefit from a change in strategy, if each other player maintains his current strategy.  For example, Amy and Phil are in Nash Equilibrium, so Amy makes the best decision possible, taking into account Phil`s decision, and Phil makes the best decision he can make taking into account Amy`s decision.
Similarly, a group of players in Nash Equilibrium, if each makes the best decision he or she can make, taking into account the decisions of others. Having good options at your disposal before starting negotiations is a proven method. You will feel able and confident either to reach a satisfactory agreement for both parties or to go to your best alternative. With a clear and clearly defined BATNA, your independent bargaining power increases. If you know what your alternatives are, you know exactly their way away and what your alternatives are. If you understand your own limits, you can push your opponent harder and act as a more routine trading partner. “Unfortunately, Mr. Pedersen, it is not possible to change the tax, it is set at 10%, if it is a hard show stop for you, we should not continue.” If your trading options/domains are thin or non-existent, the counterpart may pose increasing demands, and you will probably accept them because you have no better option, no matter how unattractive the conditions are. It is therefore important to improve your BATNA as much as possible. If you have a strong bargaining power, it is worth revealing it to your opponent, z.B. you are the only supplier or market leader.
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